What is TraQRs.com? TraQRs is really about giving you a mobile offer management system.
Many of the companies and systems available out there (and there aren’t many) cater to mega corporations with huge marketing budgets. These monsters can afford to hire custom software firms to build their marketing and offer management systems for them, but this is a relatively small number of businesses in our economy.
Since the majority of businesses are small to medium sized businesses (SMB’s), and most of these businesses can’t afford to spend $100,000 on software development for their business, we created Promo TraQRs for SMBs. Now even small business can create an offer management system for their business with the click of a button, with no cost and no wait time.
This system is flexible, so it can be used with QR Codes, Near Field Communications, and even Text Messaging campaigns.
Our solution compliments other offer solutions out there, such as Groupon. For example, Groupon doesn’t allow you to automatically followup with someone who saw — but did not buy — your Groupon ad. This is very powerful.
So what are you waiting for? Get started today!
With yesterday’s auennocemnnt about Google Offers launching how will such a potentially strong competitor affect Groupon’s current market leadership position? Will the principles of first mover advantage and the points noted in the post above still hold true? I think so. Groupon has brand loyalty on both sides of the transaction the SMBs, and the consumers. The only potential threat I see is that Google already has 8% marketshare among U.S. SMBs by way of AdSense, some SMBs could take a one-stop shop approach with Google to test and potentially combine the customer acquisition techniques to see which will yield the lowest cpa. The other metric which will then need to be considered by the SMBs will be consumer quality as measured in ARPU (average revenue per user). On the consumer side, I think Google will suffer from the Goliath lack of appeal, and consumers will continue to flock to the underdog. Although at today’s current $50 Billion valuation, Groupon looks closer and closer to a Goliath themselves. it will be extremely interesting to watch the wars of the Offer-based Consumer Acquisition Wars !